About Slover Digital
Honest apps and web products, built to be found.
Slover Digital is a Florida software company. It publishes its own consumer apps, Whittle, SatisFaxion and Drunkle Pat, and built the digital products behind PITCH Roofing: the customer portal, the iPhone and Android apps and pitchroofing.com.
What we believe
Too much software treats its users as the product. Storage cleaners invent scary junk numbers, fax apps lock a two page fax behind a monthly subscription, and ad trackers ride along in apps that never needed them.
Slover Digital products work the other way. Whittle cleans a phone without sending anything off it and shows a real before and after. SatisFaxion charges per fax and nothing else. Drunkle Pat has no accounts and collects no data. Every one of them ships without ads.
Built to be found
Slover Digital comes out of marketing, not the other way around. Every product site and client site is built for search from the first line: clean markup, structured data, and pages that load fast on a phone. The same thinking produced the WordPress plugins that run pitchroofing.com.
Founder, William Slover
William Slover founded Slover Digital. He is Vice President of Marketing and Communications at PITCH Roofing and brings more than 30 years of marketing and executive management experience, from web production in New York area publishing to leading marketing for national healthcare brands and building PITCH into a recognized name across Florida.
Brands along the way
A career in marketing, from travel publishing and national beverage brands to healthcare and home services.
- PITCH RoofingVice President, Marketing and Communications, 2024 to presentJoined in the startup phase and built the brand across five Florida offices: an in-house marketing team, the website, a customer portal, native apps, local search, radio, TV and billboards.
- Classic ConstructionVice President, Marketing, 2023 to 2024Built an in-house marketing team from the ground up and doubled appointment bookings in four months.
- OglethorpePresident, Marketing, 2018 to 2023Led marketing for nine behavioral health and addiction recovery hospitals nationwide. Patient acquisitions up 30%, cost per acquisition down 50%, website leads up 450%.
- Pain ResourceChief Executive Officer, 2019 to 2023Launched an online publication and community for people living with chronic pain, with user growth of 1,200%.
- LaCroix and ShastaWeb and creative services at INDIVO, 2013 to 2016Managed web and creative work for the national beverage brands.
- MySpacePimperCreatorA MySpace profile customization site from the social media boom, when everyone wanted a profile that looked like nobody else's.
- NorthStar Travel MediaWeb Production Manager and Technical Lead, 2000 to 2006Ran web production for the travel trade publisher.