Roof replacement, rebuilt: the tech behind PITCH Roofing

Why roof replacement needed better tech

Ask anyone who has replaced a roof what the worst part was, and it is rarely the noise. It is not knowing. When is the permit coming? Is the material ordered? Did the inspection pass? What do I still owe? Most roofing companies answer those questions one phone call at a time.

PITCH Roofing decided the homeowner should be able to see all of it, whenever they want, on their phone. That idea turned into a stack of tools that Slover Digital designed and built: a roofing calculator, a roof designer, a customer portal, native iPhone and Android apps, and a rebuilt website to tie it together.

Step one: price your roof from the couch

Every roof replacement starts with the same question: what will this cost? PITCH's free online roofing calculator answers it in a few taps, with no salesperson and no sign up.

1. Type in your address.
2. Confirm your house on the satellite view.
3. The calculator measures your roof's size and pitch from satellite imagery.
4. Pick a material: architectural shingles, metal, concrete tile, clay tile or TPO for flat roofs.

You get a cost per square foot and an estimated total for each material, plus monthly payment options, side by side. Switch between shingle and metal and watch the number move. Your address stays with PITCH, and you only share contact details if you ask for a full estimate.

The calculator gives ballpark figures, and it says so. For an exact price, a licensed PITCH roofer prepares a free roof replacement estimate for your home, and you can now book that visit online. If you would rather skip the home visit entirely, Quick PITCH has PITCH's team measure the roof from satellite imagery and factor in every component by hand, with most estimates emailed within hours.

How much does a roof replacement cost in Florida?

Here are the ranges PITCH Roofing publishes for a residential roof replacement in Florida. The size of the roof, its pitch, the condition of the decking underneath and the material you choose all move the final number.

Source: PITCH Roofing, Florida roof replacement services. Want your own number? The roofing calculator runs the math for your actual roof.

Step two: design it before it is built

Picking a shingle color from a two inch sample is a gamble. PITCH's 3D shingle and color chooser, powered by Owens Corning, lets you try styles and colors on a house and see the whole roof come together before anyone climbs a ladder. The same designer and shingle chooser live in the PITCH Roofing app, next to recent projects and customer reviews.

Step three: track the whole job in the app

This is the part most roofers do not have. Once a homeowner signs with PITCH, they are set up in the PITCH Partner Portal automatically and get a welcome email. From then on, their project lives in one place:

• A live timeline showing exactly where the roof stands, from first appointment to a completed, paid in full job.
• Every document, including the estimate, signed contract and invoices, as PDFs.
• Project photos shared by the crew.
• Messages straight to the PITCH team, with push notifications when they reply.
• Online payments by card.

It works on the web and in the free PITCH Roofing app for iPhone and Android, with one sign in across all three. Homeowners with more than one property can switch between projects from the top of the screen.

What happens on roof replacement day

The tech keeps you informed. The crew does the real work. A PITCH roof replacement follows the same process every time:

1. Protect the property, landscaping and outdoor structures.
2. Tear off every layer down to the deck.
3. Inspect the plywood decking and replace anything that is not up to code.
4. Apply a self adhering water barrier at the critical areas.
5. Lay a high strength synthetic underlayment in place of old style felt.
6. Install metal drip edge around the perimeter.
7. Install the new roofing material.
8. Flash and seal every vent and plumbing penetration.
9. Add ridge ventilation to control attic heat and moisture.
10. Seal the hips and ridges with cap shingles.
11. Clean up, including a magnetic sweep for nails.

Most homes take 2 to 3 days on site. Every Florida roof replacement needs a permit and a final inspection, and PITCH handles the permit, the paperwork and the inspection scheduling. You can read the full process on PITCH's roof replacement page.

Warranty, financing and perks

As an Owens Corning Preferred Contractor, PITCH backs qualifying replacements with a 10 year workmanship warranty and a 50 year material warranty. See the PITCH Roofing warranty for details. Roof replacement financing is available, including zero percent terms for qualified homeowners. Eligible homeowners may also qualify for a state grant; see My Safe Florida Home grants and roof replacement. Replacement customers also get the Black Tie Program with an annual roof inspection and a priority phone line, a free wind mitigation inspection, and discounts for veterans, teachers, seniors and first responders.

Where PITCH Roofing replaces roofs

PITCH Roofing serves Florida homeowners from five offices: its headquarters in Seminole, plus Tampa, Orlando, Ruskin and Delray Beach, including roof replacement in The Villages. The company is licensed under Florida roofing license CCC1335448, BBB accredited, an Owens Corning Preferred Contractor, IKO ROOFPRO Select certified and a My Safe Florida Home authorized contractor, with a 5.0 star rating from more than 270 customer reviews.

The tech stack, for the curious

Under the hood, the customer portal is a Laravel application on PHP 8.4 and PostgreSQL that stays in step with the system PITCH runs its jobs in, so status changes reach the homeowner without anyone typing them twice. The PITCH Roofing app is two native apps, SwiftUI on iPhone and Kotlin with Jetpack Compose on Android, talking to the same portal API. The roofing calculator is a lazy loaded widget served from the portal, and pitchroofing.com runs on a custom WordPress theme that generates its own structured data, with mobile PageSpeed scores up to 99.

The result is a roofing company where the website, the app and the portal all tell the homeowner the same thing, at the same time.

Disclosure: Slover Digital designed and built PITCH Roofing's portal, apps and website, and our founder leads marketing at PITCH Roofing.

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